relational aesthetics

In the 1990s, Nicolas Bourriaud coined the term Relational Aesthetics to describe art that centres on human relations and shared contexts. Instead of objects, artists created situations where meaning emerged through interaction.

Rirkrit Tiravanija became a defining figure for this movement, transforming galleries into kitchens and gatherings, showing that art could be hospitality, community, and lived experience.

PRC draws from this legacy, shaping conditions for exchange and cultural relevance rather than spectacle.

chaos

In Greek cosmology, Chaos was the void before the cosmos, an open state of potential. Far from disorder, it was the fertile space where forms first took shape.

PRC embraces chaos as a space of possibility: where narratives remain open, connections are fluid, and creation thrives in adaptability.

post relational chaos

Post Relational Chaos begins where connection and potential meet, beyond relational aesthetics, beyond aesthetics itself. It draws from art but isn’t bound to it, opening into a wider field that includes cultural strategy, hospitality, and branding.

It is both space and function: liminal, adaptive, and able to nurture new narratives and relationships. More than form, it is about care, making space for conversations, exchanges, and convergence to happen without borders.

PRC works here, where strategy, creative direction, and relational hospitality meet, to shape cultural moments that stay with people and travel further than the moment itself.